Press Kit — Musetrix Parfume

MUSETRIX PARFUME — PRESS KIT

Brand Overview

Musetrix Parfume is an independent boutique fragrance house crafting editorial, niche scents for those who live outside the ordinary. Each fragrance is a story — dark, whimsical, electric, or earthy — designed to externalize the parts of a person that words can't capture.

"Let People Wear Their Story."

About the Founder

ARrielle Whitehurst is the founder and creative director of Musetrix Parfume — a young, Black, disabled, Afro-Caribbean woman entrepreneur building a luxury fragrance brand rooted in contradiction, emotion, and olfactory artistry. ARrielle launched Musetrix from a deep love of the craft and a belief that perfume is more than a product — it's a signature, a memory, a story told without words.

📍 United States
🌐 musetrixparfume.com
📧 ARrielle@musetrixparfume.com
📞 (845) 273-3297

Our Philosophy

"Inspired by the beautiful, strange, and everything in between — we don't follow trends. We create trends that linger long after the first impression."

Musetrix draws from art, nature, emotion, and haunting experiences — blending notes that are timeless, unexpected, and striking. Every scent is crafted with intention and the embrace of contradiction.

The Collection

Musetrix offers a growing catalog of 25 signature eau de parfums and one discovery set, spanning genres from gourmand animalic to dark floral, surreal fruity, and earthy atmospheric.

Signature Scents

Candied Rot — Burnt vanilla, rotten syrup, nicotine. Decadent decay.
Manic Pixie Dream Girl — Iced pomegranate, MDMA glimmer, white musk. A mental breakdown wearing glitter.
Teal Static — Carbonated raspberry, strawberry milk, pink incense. Taste technicolor. Cry sugar.
Shuga Hex — Burnt sugar, snail essence, smoked vanilla. A spell you stepped in barefoot.
Obéissante — Black orchid, blood accord, guaiac wood. Discipline scented like destruction.
Nocturne Brut — Castoreum, jasmine sambac, cumin. A tactile fever dream.
Dark Feminine — Charred spruce, cassis, elderberry. Some women bloom beneath the sun, some are scalded by it.

Discovery Set

First Batch — Six miniature fragrances for curious noses and collectors. The perfect introduction to the Musetrix universe.

Brand Identity

Aesthetic: Dark whimsical, editorial, luxurious, surreal, colorful
Customer: Fragrance collectors, niche enthusiasts, the emotionally expressive
Price Point: Boutique / premium indie
Channels: Direct-to-consumer online store
Tagline: "Let People Wear Their Story"